Fifteen years after his military coup and his control of power, General Bionche decides to respond to popular and international pressure and hold a presidential referendum that determines his fate. The Minister of the Interior summons advertising expert and former detainee Adrian Bettini. To convince him to lead the campaign to make Pyoncé a success, the leader of the opposition coalition consisting of sixteen discordant parties proposes to Bettini a crazy idea: running the election campaign for the “No” campaign, which is embodied only in a short television advertisement. Instead of the usual focus on the massacres, detainees, and the horrors of the past period, Bettini suggests that the title of the campaign be: Joy is Coming. Will a fifteen-minute announcement succeed in overthrowing a dictatorial rule that lasted fifteen years? In an optimistic, poetic style, Scarmetta tells a true struggle story of hope and joy, in the darkest of times, in a country longing for freedom.