Adam rubs his old rust with the blade of a knife. He scratches the space with tremendous instinctive force. After a period of time has passed since the absence of a second person, the open space has become grayer, and different from what Adam imagined. Here he walks alone, but the old noise still haunts him. A mythical being lives under his skin, making him rub his hands and rub them. His eyelids, he wants to see the light hitting the body of the night with the blade of the knife, and the knife does not seem bold when faced with the thickness of the bohemian bellows that strikes it.
Adam declares, the wires extending from under the neck to the edge of the shoulder are swollen, his face appears congested with blood and the red color invades his place. Adam is now thinking about the crow that hovers around his head, crowing with a sound like the horn of an old freight vehicle. He had previously been told that seeing a crow in the belly of the sky is an omen. It was ominous, so his senses trembled and he turned to the notebooks of the past, and questions abounded in his head.
An overview of the book The Road to Institutional Innovation
In a time when competition between commercial companies in various parts of the world has intensified and the speed of changes has increased dramatically as products are renewed very quickly, you will hardly buy a modern electronic device or a car until you hear of another product on the market that has more specifications or higher quality. To the point that many people have become an annual habit of changing their smartphones because the producing companies do not stop making changes and developments in the products. The matter is not limited to products only, as well as services. Every now and then we hear of a new service provided by organization X and another provided by organization Y, and so on. Until the customer sat at home and received all the products and services that came to his mind from all over the world. This acceleration emphasizes the necessity of institutions adopting innovation, whether it is innovation in products, services, or processes, in order to continue making profits and not declare their loss or bankruptcy. Innovation is what enables an organization to remain competitive and provide innovative new products and services that attract customers and achieve profits.
Many people use the word innovation on a daily basis, many managers demand innovation from their employees, and many new entrepreneurs aim to achieve innovation. But if you stop someone and ask him about innovation, its dimensions, and the factors affecting it, you will often get a simple answer that reflects a superficial understanding of innovation, or a wrong understanding of innovation and a lack of awareness of its various dimensions. In this book, we will gently navigate institutional innovation so that the reader can understand institutional innovation in a deep way that enables him to apply it, whether in the organization in which he works or in his own projects. This book combines scientific and literary style. Many parts of the book are based on scientific studies and numbers, and many stories and examples are used to illustrate different topics. The beginning of the book explains innovation and its importance to institutions and answers a key question: Why do we innovate? Then we move on to understanding the innovation process from its beginning to obtaining the final product, in addition to understanding the types of innovation and its motivations. After that, we move to a deep understanding of the main factors influencing innovation, which are leadership, change management, institutional resources, and the work environment. The book concludes by explaining the administrative and personal obstacles to innovation.
Author: Dr. Hassan Al Bishr
